Pop-ups add new twist
March 8, 2008 – 2:06 PM“Pop-up and pop-under ads open a new window when people visit many popular Web sites, often littering the computer desktop with multiple browser screens. Advertisers hope people will visit the promoted Web page by clicking anywhere on the window, although many simply close it by selecting the “X” box in the top-right corner. But a relatively new feature may make it harder for people to avoid these windows. Using a technique called the “kick through,” advertisers can direct a person to another Web site if they simply move their cursor across the pop-up ad–no clicking is necessary.”
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